O.C.D.D. Logo
(Click Photos to Enlarge)
THE CIRCLE: The circle represents growth and the ever-rolling
circle of life, it symbolizes the truth that your journey never
really ends. You should always strive forbetterment.
Growth doesn’t have an end-point.
THE CADUCEUS: The caduceus is immediately associated with
the medical profession. In ancient Greece, the caduceus was
carried by messengers and heralds, apparently serving to protect
the bearer by indicating that he was engaged in a noble mission.
THE PEN: Mightier then the Sword, and the Rod of Caduceus.
The Sharpie Marker is the instrument of choice in almost all
cases of office work, artwork, designing, classrooms,
and administrative activities.
circle of life, it symbolizes the truth that your journey never
really ends. You should always strive forbetterment.
Growth doesn’t have an end-point.
THE CADUCEUS: The caduceus is immediately associated with
the medical profession. In ancient Greece, the caduceus was
carried by messengers and heralds, apparently serving to protect
the bearer by indicating that he was engaged in a noble mission.
THE PEN: Mightier then the Sword, and the Rod of Caduceus.
The Sharpie Marker is the instrument of choice in almost all
cases of office work, artwork, designing, classrooms,
and administrative activities.
Evolution of Design
STEP 1: The 3 elements combine to form a clean,
concise, and memorable icon.
concise, and memorable icon.
STEP 2: Type; "Bookman Old Style". In the world of typography the
serif style is, bar none the authoritative, clinical, institutional,
professional look. It also suggests the weight of history or experience.
serif style is, bar none the authoritative, clinical, institutional,
professional look. It also suggests the weight of history or experience.
STEP 3: Reversing the Type allows the Caduceus an entrance,
...as proud as a badge.
...as proud as a badge.
STEP 4: Color; PANTONE #311. This shade of blue is associated
with nurses and the color of the scrubs they commonly wear.
with nurses and the color of the scrubs they commonly wear.
STEP 5: A horizontal Gradient & glass effect Embossing
were used facilitate a three dimensional feel.
were used facilitate a three dimensional feel.
BONUS: A second design option, a variation on the a theme.
In this case a Diamond Shape Gradient, with Copy lit from
behind, in the dark field of the circle.
In this case a Diamond Shape Gradient, with Copy lit from
behind, in the dark field of the circle.
Applications:
A Statement.
Branding.
Personal.
On The Web.
"Good logo is not about what one likes or dislikes,
it's about what works" Sagi Haviv
